How to do link building to boost your digital marketing strategy

You may have heard about it: link building or the art of getting backlinks to your website. It’s everywhere, in each article about digital marketing strategy, yet you don’t fully understand what it is or why it’s so important. They tell you to build links to your website, but they don’t explain why, what type… Continue reading How to do link building to boost your digital marketing strategy

Length equals quality in content marketing, does it? The ideal blog post length

To answer this question. No, length doesn’t necessarily equal quality. But, could be length an indicator of quality in a good blog post? Perhaps. In the last years, there has been a shift to longer content. One good example is when, in 2017, Twitter finally gave in and rewarded us with 240 characters. The social… Continue reading Length equals quality in content marketing, does it? The ideal blog post length

The 3 best practices in content marketing you should pay attention to

Yes, I am giving you three. It can’t get easier than following these three golden rules. Could I give you more? Sure, but because I try to stick to content marketing and not to SEO optimization – sometimes they are difficult to separate – in this blog post I will focus on these three. Get… Continue reading The 3 best practices in content marketing you should pay attention to