You may have heard about it: link building or the art of getting backlinks to your website. It’s everywhere, in each article about digital marketing strategy, yet you don’t fully understand what it is or why it’s so important. They tell you to build links to your website, but they don’t explain why, what type… Continue reading How to do link building to boost your digital marketing strategy
Category: How to start
Length equals quality in content marketing, does it? The ideal blog post length
To answer this question. No, length doesn’t necessarily equal quality. But, could be length an indicator of quality in a good blog post? Perhaps. In the last years, there has been a shift to longer content. One good example is when, in 2017, Twitter finally gave in and rewarded us with 240 characters. The social… Continue reading Length equals quality in content marketing, does it? The ideal blog post length
The 3 best practices in content marketing you should pay attention to
Yes, I am giving you three. It can’t get easier than following these three golden rules. Could I give you more? Sure, but because I try to stick to content marketing and not to SEO optimization – sometimes they are difficult to separate – in this blog post I will focus on these three. Get… Continue reading The 3 best practices in content marketing you should pay attention to
How to start a career in digital marketing
They say the first post is the most difficult to write. To be honest, it didn’t take me more than 10 minutes to figure out what my first post should be like. No hesitation, I knew that what I should write is what everyone who’s dipping their toes in the waters of SEO, content creation… Continue reading How to start a career in digital marketing