Blog: Read more about marketing, CX, and strategy
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What is ASO and how to optimise it to increase app downloads
Digital marketing departments are keener than ever on investing resources in apps. It seems that the future is mobile, and businesses need to be accessible with just one tap. But for this future to be accessible with one tap, it needs to be installed on your phone in the form of an app. Yet, your […]
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How to improve your onboarding strategy
Creating an effective onboarding strategy has never been this crucial. Customers demand more from organisations and one mistake can make them leave you, even at the beginning of their journey. To prevent this, it’s not enough with sending one welcome email and call it a day. It’s important to study the customer and plan what […]
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How to develop a marketing project management strategy
With the coming of the recent trends in project management and the launch of the Agile manifesto, many organisations have adopted new ways of working. There’s no doubt that several disciplines have benefitted from project management. The question remains: can project management methodology be applied to all subjects? For all those marketers out there, I […]
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Why your marketing strategy should prioritise customer centricity
Many companies struggle to see the importance of being close to their current and future customers. They don’t prioritise customer centricity. However, there’s a lot more value, also economic, when you dedicate time to acknowledge the humanity of your customers. As time passes, companies become savvier on how to attract customers, and so do the […]
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Why NPS is important for marketing professionals
A bad experience weighs more than a good one, or in other words, we’re hardwired for negativity. Back in 2001, Paul Rozin and Edward B. Royzman, professors of psychology, coined the term negativity bias and defined it as the innate and general predisposition humans have to receive a negative experience more quickly, but also respond […]
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5 best resources to learn SQL online
If you work with marketing, it’s likely that you have heard about SQL, and even been told that it could help you in your career. But you may have discarded the idea because the simple thought of “coding” gives you the shivers. Well, fear not. Here you have the best resources to learn SQL I […]
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How to use SQL in Google Sheets: A guide for marketers
I recently learned that the Danish government will ban the use of Google Workspace in public institutions. However, unless you work for a Danish municipality, as a professional in marketing, as well as in any company, it’s very normal to use Google Sheets. So, what if I told you that you can use SQL to […]
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How to do link building to boost your digital marketing strategy
You may have heard about it: link building or the art of getting backlinks to your website. It’s everywhere, in each article about digital marketing strategy, yet you don’t fully understand what it is or why it’s so important. They tell you to build links to your website, but they don’t explain why, what type […]
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Why your numbers don’t add up in your marketing analytics tools
I bet you have experienced this before. You check your analytics and something smells like rotten. Numbers don’t add up. The data you checked yesterday and the one you get today might have changed. But, wait. You haven’t changed the dates. Why is this happening? For starters, I assume that you have set up the […]
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3 tips to use stock pictures ethically and where to find them
There are many so-called experts in content marketing that state that you should never use stock photos. And instead, you should hire a photographer. According to them, all stock pictures look the same. They are wrong for so many reasons, but let me give you two: It’s unrealistic to think every company can spend thousands […]
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