Categories
Best practices How to start Link building SEO Uncategorized

How to do link building to boost your digital marketing strategy

You may have heard about it: link building or the art of getting backlinks to your website. It’s everywhere, in each article about digital marketing strategy, yet you don’t fully understand what it is or why it’s so important.

They tell you to build links to your website, but they don’t explain why, what type of links, or even how. Let’s dissect the data so you can understand it.
Example of what link building is about, as if putting bricks to build a house so is creating links that point to your webiste

Categories
Best practices Uncategorized

3 tips to use stock pictures ethically and where to find them

There are many so-called experts in content marketing that state that you should never use stock photos. And instead, you should hire a photographer.

According to them, all stock pictures look the same. They are wrong for so many reasons, but let me give you two:

  1. It’s unrealistic to think every company can spend thousands of dollars every year on a photographer.
  2. There are countless photo stock collections of all different types: vintage, inclusive, casual, artistic, generic…

How about small companies? Don’t they have the right to illustrate their articles, populate their website and beautify their content?