How to do link building to boost your digital marketing strategy

You may have heard about it: link building or the art of getting backlinks to your website. It’s everywhere, in each article about digital marketing strategy, yet you don’t fully understand what it is or why it’s so important. They tell you to build links to your website, but they don’t explain why, what type… Continue reading How to do link building to boost your digital marketing strategy

The 3 best practices in content marketing you should pay attention to

Yes, I am giving you three. It can’t get easier than following these three golden rules. Could I give you more? Sure, but because I try to stick to content marketing and not to SEO optimization – sometimes they are difficult to separate – in this blog post I will focus on these three. Get… Continue reading The 3 best practices in content marketing you should pay attention to