Category: Copywriting

Digital marketing for everyone

Length equals quality in content marketing, does it? The ideal blog post length

To answer this question. No, length doesn’t necessarily equal quality. But, could be length an indicator of quality in a good blog post? Perhaps. In the last years, there has been a shift to longer content. One good example is when, in 2017, Twitter finally gave in and rewarded us with 240 characters. The social…
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The extraordinary copywriter’s checklist – 14 things to check before publishing a blog post.

The first thing you learn when you start writing copy is that writing for the web shouldn’t be like writing for a newspaper. For me, it was a hard lesson to take as I studied journalism. That shift from using the skills I learned for so many years to totally ignore them was difficult to…
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