Category: Copywriting
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Length equals quality in content marketing, does it? The ideal blog post length
To answer this question. No, length doesn’t necessarily equal quality. But, could be length an indicator of quality in a good blog post? Perhaps. In the last years, there has been a shift to longer content. One good example is when, in 2017, Twitter finally gave in and rewarded us with 240 characters. The social […]
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The extraordinary copywriter’s checklist – 14 things to check before publishing a blog post.
The first thing you learn when you start writing copy is that writing for the web shouldn’t be like writing for a newspaper. Copywriting is a whole different craft. For me, it was a hard lesson to take as I studied journalism, not advertising, and, therefore, not copywriting either. That shift from using the skills […]
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The 3 best practices in content marketing you should pay attention to
Yes, I am giving you three. It can’t get easier than following these three golden rules. Could I give you more? Sure, but because I try to stick to content marketing and not to SEO optimization – sometimes they are difficult to separate – in this blog post I will focus on these three. Get […]