Category: Copywriting

Length equals quality in content marketing, does it? The ideal blog post length

Post author By Slozano
Post date 12/16/2018
No Comments on Length equals quality in content marketing, does it? The ideal blog post length

To answer this question. No, length doesn’t necessarily equal quality. But, could be length an indicator of quality in a good blog post? Perhaps.

In the last years, there has been a shift to longer content. One good example is when, in 2017, Twitter finally gave in and rewarded us with 240 characters.

The social media company double how many characters users could fit into a tweet. This was the signal of how much people have to say now.

But before we start writing compulsively, let’s look at what content quality means.

Best practices Copywriting

The extraordinary copywriter’s checklist – 14 things to check before publishing a blog post.

Post author By Slozano
Post date 12/10/2018
No Comments on The extraordinary copywriter’s checklist – 14 things to check before publishing a blog post.

The first thing you learn when you start writing copy is that writing for the web shouldn’t be like writing for a newspaper.

For me, it was a hard lesson to take as I studied journalism. That shift from using the skills I learned for so many years to totally ignore them was difficult to assimilate.

Yet, everything is easier with a checklist. You can always look at what you missed or what you did wrong.

So, today is your lucky day. I want to share with you this checklist that will make you an extraordinary copywriter. Yay!

If you follow these rules before publishing, you will move from being another blogger on the internet to that successful blogger you want to be.

I promise they are easy-to-apply rules.

Best practices Copywriting How to start SEO

The 3 best practices in content marketing you should pay attention to

Post author By Slozano
Post date 12/05/2018
No Comments on The 3 best practices in content marketing you should pay attention to

Yes, I am giving you three. It can’t get easier than following these three golden rules.

Could I give you more? Sure, but because I try to stick to content marketing and not to SEO optimization – sometimes they are difficult to separate – in this blog post I will focus on these three.

Get ready for them.