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Best practices How to start Link building SEO Uncategorized

How to do link building to boost your digital marketing strategy

You may have heard about it: link building or the art of getting backlinks to your website. It’s everywhere, in each article about digital marketing strategy, yet you don’t fully understand what it is or why it’s so important.

They tell you to build links to your website, but they don’t explain why, what type of links, or even how. Let’s dissect the data so you can understand it.
Example of what link building is about, as if putting bricks to build a house so is creating links that point to your webiste

Categories
Analytics Best practices

Why your numbers don’t add up in your marketing analytics tools

I bet you have experienced this before. You check your analytics and something smells like rotten. Numbers don’t add up.

The data you checked yesterday and the one you get today might have changed. But, wait. You haven’t changed the dates.

Why is this happening? For starters, I assume that you have set up the tracking properly and/or you are checking the same data. In this case, Let’s go through some of the most common problems and how to bridge them.

You might not get a perfect answer, but this article will definitely help you to develop a powerful marketing strategy while navigating difficulties.
Example of analytics of your marketing tools in a linear way

Categories
Best practices Uncategorized

3 tips to use stock pictures ethically and where to find them

There are many so-called experts in content marketing that state that you should never use stock photos. And instead, you should hire a photographer.

According to them, all stock pictures look the same. They are wrong for so many reasons, but let me give you two:

  1. It’s unrealistic to think every company can spend thousands of dollars every year on a photographer.
  2. There are countless photo stock collections of all different types: vintage, inclusive, casual, artistic, generic…

How about small companies? Don’t they have the right to illustrate their articles, populate their website and beautify their content?

Categories
Best practices Copywriting How to start

Length equals quality in content marketing, does it? The ideal blog post length

To answer this question. No, length doesn’t necessarily equal quality. But, could be length an indicator of quality in a good blog post? Perhaps.

In the last years, there has been a shift to longer content. One good example is when, in 2017, Twitter finally gave in and rewarded us with 240 characters.

The social media company double how many characters users could fit into a tweet. This was the signal of how much people have to say now.

But before we start writing compulsively, let’s look at what content quality means.

Piece of paper and a pen with the text content: quantity vs. quality

Categories
Best practices Copywriting

The extraordinary copywriter’s checklist – 14 things to check before publishing a blog post.

The first thing you learn when you start writing copy is that writing for the web shouldn’t be like writing for a newspaper.

For me, it was a hard lesson to take as I studied journalism. That shift from using the skills I learned for so many years to totally ignore them was difficult to assimilate.

Yet, everything is easier with a checklist. You can always look at what you missed or what you did wrong.

So, today is your lucky day. I want to share with you this checklist that will make you an extraordinary copywriter. Yay!

If you follow these rules before publishing, you will move from being another blogger on the internet to that successful blogger you want to be.

I promise they are easy-to-apply rules.

Copywriter thinking in front of the keyboard before writing

Categories
Best practices Copywriting How to start SEO

The 3 best practices in content marketing you should pay attention to

Yes, I am giving you three. It can’t get easier than following these three golden rules.

Could I give you more? Sure, but because I try to stick to content marketing and not to SEO optimization – sometimes they are difficult to separate – in this blog post I will focus on these three.

Get ready for them.

Categories
Best practices How to start

How to start a career in digital marketing

They say the first post is the most difficult to write. To be honest, it didn’t take me more than 10 minutes to figure out what my first post should be like.

No hesitation, I knew that what I should write is what everyone who’s dipping their toes in the waters of SEO, content creation or social media is eager to know: how to start a career in digital marketing.

A that is a big question and I believe there is no one specific way. This reminds me to a conference I attended last week in Kødbyen, Copenhagen, about women in tech.

One of the panelists, Nina Varming-Petersen, explained that when she’s asked how to start a career in tech she answers “you should find the way that works for you”.