Category: Best practices

Digital marketing for everyone

How to do link building to boost your digital marketing strategy

You may have heard about it: link building or the art of getting backlinks to your website. It’s everywhere, in each article about digital marketing strategy, yet you don’t fully understand what it is or why it’s so important. They tell you to build links to your website, but they don’t explain why, what type…
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Why your numbers don’t add up in your marketing analytics tools

I bet you have experienced this before. You check your analytics and something smells like rotten. Numbers don’t add up. The data you checked yesterday and the one you get today might have changed. But, wait. You haven’t changed the dates. Why is this happening? For starters, I assume that you have set up the…
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Length equals quality in content marketing, does it? The ideal blog post length

To answer this question. No, length doesn’t necessarily equal quality. But, could be length an indicator of quality in a good blog post? Perhaps. In the last years, there has been a shift to longer content. One good example is when, in 2017, Twitter finally gave in and rewarded us with 240 characters. The social…
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The extraordinary copywriter’s checklist – 14 things to check before publishing a blog post.

The first thing you learn when you start writing copy is that writing for the web shouldn’t be like writing for a newspaper. For me, it was a hard lesson to take as I studied journalism. That shift from using the skills I learned for so many years to totally ignore them was difficult to…
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The 3 best practices in content marketing you should pay attention to

Yes, I am giving you three. It can’t get easier than following these three golden rules. Could I give you more? Sure, but because I try to stick to content marketing and not to SEO optimization – sometimes they are difficult to separate – in this blog post I will focus on these three. Get…
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How to start a career in digital marketing

They say the first post is the most difficult to write. To be honest, it didn’t take me more than 10 minutes to figure out what my first post should be like. No hesitation, I knew that what I should write is what everyone who’s dipping their toes in the waters of SEO, content creation…
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