I bet you have experienced this before. You check your analytics and something smells like rotten. Numbers don’t add up.
The data you checked yesterday and the one you get today might have changed. But, wait. You haven’t changed the dates.
Why is this happening? For starters, I assume that you have set up the tracking properly and/or you are checking the same data. In this case, Let’s go through some of the most common problems and how to bridge them.
You might not get a perfect answer, but this article will definitely help you to develop a powerful marketing strategy while navigating difficulties.