How to start – Slozano https://slozano.com Digital marketing strategy Mon, 08 Aug 2022 07:10:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://i0.wp.com/slozano.com/wp-content/uploads/2018/12/cropped-slozanologo-II-fav.png?fit=32%2C32&ssl=1 How to start – Slozano https://slozano.com 32 32 155157381 5 best resources to learn SQL online https://slozano.com/blog/5-best-resources-to-learn-sql-online/ https://slozano.com/blog/5-best-resources-to-learn-sql-online/#respond Fri, 05 Aug 2022 09:49:15 +0000 https://slozano.com/?p=578 If you work with marketing, it’s likely that you have heard about SQL, and even been told that it could help you in your career. But you may have discarded the idea because the simple thought of “coding” gives you the shivers. Well, fear not. Here you have the best resources to learn SQL I […]

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]]> https://slozano.com/blog/5-best-resources-to-learn-sql-online/feed/ 0 578 How to use SQL in Google Sheets: A guide for marketers https://slozano.com/blog/how-to-use-sql-in-google-sheets-a-guide-for-marketers/ https://slozano.com/blog/how-to-use-sql-in-google-sheets-a-guide-for-marketers/#respond Tue, 02 Aug 2022 14:31:36 +0000 https://slozano.com/?p=533 I recently learned that the Danish government will ban the use of Google Workspace in public institutions. However, unless you work for a Danish municipality, as a professional in marketing, as well as in any company, it’s very normal to use Google Sheets. So, what if I told you that you can use SQL to […]

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]]> https://slozano.com/blog/how-to-use-sql-in-google-sheets-a-guide-for-marketers/feed/ 0 533 How to do link building to boost your digital marketing strategy https://slozano.com/blog/how-to-do-link-building-to-boost-your-digital-marketing-strategy/ https://slozano.com/blog/how-to-do-link-building-to-boost-your-digital-marketing-strategy/#respond Tue, 12 Feb 2019 19:29:20 +0000 https://slozano.com/?p=214 You may have heard about it: link building or the art of getting backlinks to your website. It’s everywhere, in each article about digital marketing strategy, yet you don’t fully understand what it is or why it’s so important. They tell you to build links to your website, but they don’t explain why, what type […]

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]]> https://slozano.com/blog/how-to-do-link-building-to-boost-your-digital-marketing-strategy/feed/ 0 214 Length equals quality in content marketing, does it? The ideal blog post length https://slozano.com/blog/length-equals-quality-in-content-marketing-does-it-the-ideal-blog-post-length/ https://slozano.com/blog/length-equals-quality-in-content-marketing-does-it-the-ideal-blog-post-length/#respond Sun, 16 Dec 2018 20:35:12 +0000 https://slozano.com/?p=124 To answer this question. No, length doesn’t necessarily equal quality. But, could be length an indicator of quality in a good blog post? Perhaps. In the last years, there has been a shift to longer content. One good example is when, in 2017, Twitter finally gave in and rewarded us with 240 characters. The social […]

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]]> https://slozano.com/blog/length-equals-quality-in-content-marketing-does-it-the-ideal-blog-post-length/feed/ 0 124 The 3 best practices in content marketing you should pay attention to https://slozano.com/blog/the-3-best-practices-in-content-marketing-you-should-pay-attention-to/ https://slozano.com/blog/the-3-best-practices-in-content-marketing-you-should-pay-attention-to/#respond Wed, 05 Dec 2018 06:35:33 +0000 https://slozano.com/?p=83 Yes, I am giving you three. It can’t get easier than following these three golden rules. Could I give you more? Sure, but because I try to stick to content marketing and not to SEO optimization – sometimes they are difficult to separate – in this blog post I will focus on these three. Get […]

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]]> https://slozano.com/blog/the-3-best-practices-in-content-marketing-you-should-pay-attention-to/feed/ 0 83 How to start a career in digital marketing https://slozano.com/blog/how-to-start-a-career-in-digital-marketing/ https://slozano.com/blog/how-to-start-a-career-in-digital-marketing/#respond Sun, 02 Dec 2018 16:32:33 +0000 http://slozano.com/?p=36 They say the first post is the most difficult to write. To be honest, it didn’t take me more than 10 minutes to figure out what my first post should be like. No hesitation, I knew that what I should write is what everyone who’s dipping their toes in the waters of SEO, content creation […]

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