Customer centricity – Slozano https://slozano.com Digital marketing strategy Thu, 01 Dec 2022 07:55:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://i0.wp.com/slozano.com/wp-content/uploads/2018/12/cropped-slozanologo-II-fav.png?fit=32%2C32&ssl=1 Customer centricity – Slozano https://slozano.com 32 32 155157381 How to improve your onboarding strategy https://slozano.com/blog/how-to-improve-your-onboarding-strategy/ https://slozano.com/blog/how-to-improve-your-onboarding-strategy/#respond Wed, 30 Nov 2022 15:07:41 +0000 https://slozano.com/?p=653 Creating an effective onboarding strategy has never been this crucial. Customers demand more from organisations and one mistake can make them leave you, even at the beginning of their journey. To prevent this, it’s not enough with sending one welcome email and call it a day. It’s important to study the customer and plan what […]

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]]> https://slozano.com/blog/how-to-improve-your-onboarding-strategy/feed/ 0 653 Why your marketing strategy should prioritise customer centricity https://slozano.com/blog/why-your-marketing-strategy-should-prioritise-customer-centricity/ https://slozano.com/blog/why-your-marketing-strategy-should-prioritise-customer-centricity/#respond Mon, 07 Nov 2022 09:06:56 +0000 https://slozano.com/?p=632 Many companies struggle to see the importance of being close to their current and future customers. They don’t prioritise customer centricity. However, there’s a lot more value, also economic, when you dedicate time to acknowledge the humanity of your customers. As time passes, companies become savvier on how to attract customers, and so do the […]

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]]> https://slozano.com/blog/why-your-marketing-strategy-should-prioritise-customer-centricity/feed/ 0 632 Why NPS is important for marketing professionals https://slozano.com/blog/why-nps-is-important-for-marketing-professionals/ https://slozano.com/blog/why-nps-is-important-for-marketing-professionals/#respond Fri, 04 Nov 2022 15:44:54 +0000 https://slozano.com/?p=625 A bad experience weighs more than a good one, or in other words, we’re hardwired for negativity. Back in 2001, Paul Rozin and Edward B. Royzman, professors of psychology, coined the term negativity bias and defined it as the innate and general predisposition humans have to receive a negative experience more quickly, but also respond […]

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