Copywriting – Slozano https://slozano.com Digital marketing strategy Fri, 05 Aug 2022 12:55:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://i0.wp.com/slozano.com/wp-content/uploads/2018/12/cropped-slozanologo-II-fav.png?fit=32%2C32&ssl=1 Copywriting – Slozano https://slozano.com 32 32 155157381 Length equals quality in content marketing, does it? The ideal blog post length https://slozano.com/blog/length-equals-quality-in-content-marketing-does-it-the-ideal-blog-post-length/ https://slozano.com/blog/length-equals-quality-in-content-marketing-does-it-the-ideal-blog-post-length/#respond Sun, 16 Dec 2018 20:35:12 +0000 https://slozano.com/?p=124 To answer this question. No, length doesn’t necessarily equal quality. But, could be length an indicator of quality in a good blog post? Perhaps. In the last years, there has been a shift to longer content. One good example is when, in 2017, Twitter finally gave in and rewarded us with 240 characters. The social […]

The post Length equals quality in content marketing, does it? The ideal blog post length appeared first on Slozano.

]]> https://slozano.com/blog/length-equals-quality-in-content-marketing-does-it-the-ideal-blog-post-length/feed/ 0 124 The extraordinary copywriter’s checklist – 14 things to check before publishing a blog post. https://slozano.com/blog/the-extraordinary-copywriters-checklist-14-things-to-check-before-publishing-a-blog-post/ https://slozano.com/blog/the-extraordinary-copywriters-checklist-14-things-to-check-before-publishing-a-blog-post/#respond Mon, 10 Dec 2018 20:02:02 +0000 https://slozano.com/?p=102 The first thing you learn when you start writing copy is that writing for the web shouldn’t be like writing for a newspaper. Copywriting is a whole different craft. For me, it was a hard lesson to take as I studied journalism, not advertising, and, therefore, not copywriting either. That shift from using the skills […]

The post The extraordinary copywriter’s checklist – 14 things to check before publishing a blog post. appeared first on Slozano.

]]> https://slozano.com/blog/the-extraordinary-copywriters-checklist-14-things-to-check-before-publishing-a-blog-post/feed/ 0 102 The 3 best practices in content marketing you should pay attention to https://slozano.com/blog/the-3-best-practices-in-content-marketing-you-should-pay-attention-to/ https://slozano.com/blog/the-3-best-practices-in-content-marketing-you-should-pay-attention-to/#respond Wed, 05 Dec 2018 06:35:33 +0000 https://slozano.com/?p=83 Yes, I am giving you three. It can’t get easier than following these three golden rules. Could I give you more? Sure, but because I try to stick to content marketing and not to SEO optimization – sometimes they are difficult to separate – in this blog post I will focus on these three. Get […]

The post The 3 best practices in content marketing you should pay attention to appeared first on Slozano.

]]> https://slozano.com/blog/the-3-best-practices-in-content-marketing-you-should-pay-attention-to/feed/ 0 83