Best practices – Slozano https://slozano.com Digital marketing strategy Fri, 05 Aug 2022 12:55:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://i0.wp.com/slozano.com/wp-content/uploads/2018/12/cropped-slozanologo-II-fav.png?fit=32%2C32&ssl=1 Best practices – Slozano https://slozano.com 32 32 155157381 How to do link building to boost your digital marketing strategy https://slozano.com/blog/how-to-do-link-building-to-boost-your-digital-marketing-strategy/ https://slozano.com/blog/how-to-do-link-building-to-boost-your-digital-marketing-strategy/#respond Tue, 12 Feb 2019 19:29:20 +0000 https://slozano.com/?p=214 You may have heard about it: link building or the art of getting backlinks to your website. It’s everywhere, in each article about digital marketing strategy, yet you don’t fully understand what it is or why it’s so important. They tell you to build links to your website, but they don’t explain why, what type […]

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]]> https://slozano.com/blog/how-to-do-link-building-to-boost-your-digital-marketing-strategy/feed/ 0 214 Why your numbers don’t add up in your marketing analytics tools https://slozano.com/blog/why-your-numbers-dont-add-up-in-your-marketing-analytics-tools/ https://slozano.com/blog/why-your-numbers-dont-add-up-in-your-marketing-analytics-tools/#respond Mon, 28 Jan 2019 20:01:58 +0000 https://slozano.com/?p=208 I bet you have experienced this before. You check your analytics and something smells like rotten. Numbers don’t add up. The data you checked yesterday and the one you get today might have changed. But, wait. You haven’t changed the dates. Why is this happening? For starters, I assume that you have set up the […]

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]]> https://slozano.com/blog/why-your-numbers-dont-add-up-in-your-marketing-analytics-tools/feed/ 0 208 3 tips to use stock pictures ethically and where to find them https://slozano.com/blog/3-tips-to-use-stock-pictures-ethically-and-where-to-find-them/ https://slozano.com/blog/3-tips-to-use-stock-pictures-ethically-and-where-to-find-them/#respond Sun, 13 Jan 2019 20:16:41 +0000 https://slozano.com/?p=197 There are many so-called experts in content marketing that state that you should never use stock photos. And instead, you should hire a photographer. According to them, all stock pictures look the same. They are wrong for so many reasons, but let me give you two: It’s unrealistic to think every company can spend thousands […]

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]]> https://slozano.com/blog/3-tips-to-use-stock-pictures-ethically-and-where-to-find-them/feed/ 0 197 Length equals quality in content marketing, does it? The ideal blog post length https://slozano.com/blog/length-equals-quality-in-content-marketing-does-it-the-ideal-blog-post-length/ https://slozano.com/blog/length-equals-quality-in-content-marketing-does-it-the-ideal-blog-post-length/#respond Sun, 16 Dec 2018 20:35:12 +0000 https://slozano.com/?p=124 To answer this question. No, length doesn’t necessarily equal quality. But, could be length an indicator of quality in a good blog post? Perhaps. In the last years, there has been a shift to longer content. One good example is when, in 2017, Twitter finally gave in and rewarded us with 240 characters. The social […]

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]]> https://slozano.com/blog/length-equals-quality-in-content-marketing-does-it-the-ideal-blog-post-length/feed/ 0 124 The extraordinary copywriter’s checklist – 14 things to check before publishing a blog post. https://slozano.com/blog/the-extraordinary-copywriters-checklist-14-things-to-check-before-publishing-a-blog-post/ https://slozano.com/blog/the-extraordinary-copywriters-checklist-14-things-to-check-before-publishing-a-blog-post/#respond Mon, 10 Dec 2018 20:02:02 +0000 https://slozano.com/?p=102 The first thing you learn when you start writing copy is that writing for the web shouldn’t be like writing for a newspaper. Copywriting is a whole different craft. For me, it was a hard lesson to take as I studied journalism, not advertising, and, therefore, not copywriting either. That shift from using the skills […]

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]]> https://slozano.com/blog/the-extraordinary-copywriters-checklist-14-things-to-check-before-publishing-a-blog-post/feed/ 0 102 The 3 best practices in content marketing you should pay attention to https://slozano.com/blog/the-3-best-practices-in-content-marketing-you-should-pay-attention-to/ https://slozano.com/blog/the-3-best-practices-in-content-marketing-you-should-pay-attention-to/#respond Wed, 05 Dec 2018 06:35:33 +0000 https://slozano.com/?p=83 Yes, I am giving you three. It can’t get easier than following these three golden rules. Could I give you more? Sure, but because I try to stick to content marketing and not to SEO optimization – sometimes they are difficult to separate – in this blog post I will focus on these three. Get […]

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]]> https://slozano.com/blog/the-3-best-practices-in-content-marketing-you-should-pay-attention-to/feed/ 0 83 How to start a career in digital marketing https://slozano.com/blog/how-to-start-a-career-in-digital-marketing/ https://slozano.com/blog/how-to-start-a-career-in-digital-marketing/#respond Sun, 02 Dec 2018 16:32:33 +0000 http://slozano.com/?p=36 They say the first post is the most difficult to write. To be honest, it didn’t take me more than 10 minutes to figure out what my first post should be like. No hesitation, I knew that what I should write is what everyone who’s dipping their toes in the waters of SEO, content creation […]

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