Categories
Analytics Best practices

Why your numbers don’t add up in your marketing analytics tools

I bet you have experienced this before. You check your analytics and something smells like rotten. Numbers don’t add up.

The data you checked yesterday and the one you get today might have changed. But, wait. You haven’t changed the dates.

Why is this happening? For starters, I assume that you have set up the tracking properly and/or you are checking the same data. In this case, Let’s go through some of the most common problems and how to bridge them.

You might not get a perfect answer, but this article will definitely help you to develop a powerful marketing strategy while navigating difficulties.
Example of analytics of your marketing tools in a linear way

Categories
Best practices Uncategorized

3 tips to use stock pictures ethically and where to find them

There are many so-called experts in content marketing that state that you should never use stock photos. And instead, you should hire a photographer.

According to them, all stock pictures look the same. They are wrong for so many reasons, but let me give you two:

  1. It’s unrealistic to think every company can spend thousands of dollars every year on a photographer.
  2. There are countless photo stock collections of all different types: vintage, inclusive, casual, artistic, generic…

How about small companies? Don’t they have the right to illustrate their articles, populate their website and beautify their content?