Month: January 2019

Digital marketing for everyone

Why your numbers don’t add up in your marketing analytics tools

I bet you have experienced this before. You check your analytics and something smells like rotten. Numbers don’t add up. The data you checked yesterday and the one you get today might have changed. But, wait. You haven’t changed the dates. Why is this happening? For starters, I assume that you have set up the…
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3 tips to use stock pictures ethically and where to find them

There are many so-called experts in content marketing that state that you should never use stock photos. And instead, you should hire a photographer. According to them, all stock pictures look the same. They are wrong for so many reasons, but let me give you two: It’s unrealistic to think every company can spend thousands…
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