About

Stories of dreamers

Small businesses fight every day to keep the boat afloat. However, there are too many things they need to manage but not enough hands to do it.

And it’s a pity that they can’t develop their full potential. It’s more than that: it’s a tragedy.

Small companies are the drivers of innovation in this century. They bring creativity and invention to the business board game, and they should be praised for that.

Call them startups, SMEs, freelancers, sole traders… They all have a story to tell and worthy of being listened.

Small business owners are dreamers who go the extra mile. They represent the engine of change, inclusion, and minority representation.

With the internet spreading like wildfire, their voices can reach more people. Yet, not always have all the tools they need.

Slozano was born to help those who dream with a better future. Those who need a boost to make their ideas become results.

My name is Sergio and I go by this quote from Through the Looking Glass, by Lewis Carroll:

Wellnow that we have seen each other,’ said the Unicorn, ‘if you‘ll believe imeI’ll believe in you.

Dog wearing a unicorn custome

History of Slozano

It all started in 2018 when, after a few years working in digital marketing, and other few in journalism, I realized that I could grow by helping others grow. One inter-sectional quid pro quo.

If I put my know-how at the service of others, we would both benefit. They would get the expertise I provided and I would learn more as every organization is different.

I studied journalism in Madrid (Spain) and international business communications in Copenhagen (Denmark). These two seem to be very different but they all aim to tell stories: either to inform or to make others dream.

In Spain, I learned to write so I could tell the story of the marginalized. In Denmark, I learned to play the adults’ game in marketing and communications. Soon I found out that young professionals were thirsty to thrive. All this mixed up with a flair for design.

My professional acumen is young. My inspiration is older. Writers like Guy de Maupassant and Virginia Woolf inspired my focus of action. Just like them, I prefer to tell the story of those without a voice.

logo Slozano

In the aggressive environment of digital marketing, I project my strength on those stories that need to be told. The dilemma I had in hands was who were those without a voice and that I could help to develop a digital marketing strategy.

Imagen de perfil de Sergio Lozano Alvarez

That is when I decided to create my own business. After a few naming attempts, in which during a time it was called Peach Butt, I came up with one. The simpler, the better. My name is Sergio and my first last name (excuse the Spanish incongruence in the English language) is Lozano. That’s how Slozano was born.

In this quid pro quo of helping while learning, I thought of collaborating with those who lack resources. As a result, I started helping small ideas, projects, and NGOs with my skills.

I balance this with my fulltime job as Country Manager for online invoicing software meant for entrepreneurs and small companies.

Additionally, I always keep myself very close to the entrepreneurial scene. As I am in contact on a daily basis, I understand their main frustrations: lack of time and money.

Having worked in marketing, I understood that stories need a good teller. Now, working in fintech, I have developed in a fast-paced environment. Copywriting, SEO, product marketing, and growth hacking are no strangers for me.

If you want to connect with me, feel free to write to me in the contact form, or add me on LinkedIn. Below you will find a link to my profile, and on the homepage, you will find the contact form. See you around.